Who We Are

CannDynamics is a technology-based company in Santa Barbara, California. We were founded in 2017 by a dedicated staff in the persuit of technology dedicated to making cannabis metrics meaningful and conveniently accessible for people who use cannabis to treat their medical conditions.


A. Arthur Fisher

Mr. Fisher took his first programming class in 1978, where he found a particular aptitude for the technical. He earned his B.S. in Mechanical Engineering from the University of California, Santa Barbara, in 1989 while also running multiple restaurants that he co-founded. These became his unofficial "minor" in business.

In 1986 he left the restaurant industry to begin his tech company and graphic service bureau, In Color has serviced clients in aerospace, biomedical, defense, garment, manufacturing, events production, and political affairs. Mr. Fisher has worn many hats over the years, including publisher, graphic designer, photographer, and programmer.

In 2013, Mr. Fisher became afflicted with Multiple Sclerosis. In 2016, he left the country to undergo an Autologous Hematopoietic Stem Cell Transplant (bone marrow transplant). By all accounts, the procedure was a success, stopping his MS. He was even able to reverse a good deal of the damage that the disease had caused. To this day, however, neuropathic pain remains his primary symptom.

Ruth D. Fisher, PhD

Ruth Fisher, Ph.D., is a researcher and analyst. She enjoys figuring out how products, processes, and people interact to create outcomes and how to change the products and/or processes to generate better outcomes.

Dr. Fisher has 20 years of experience researching and analyzing the healthcare industry. She has researched and analyzed healthcare information for most participants in the system. She has experience with patient health and behavior; drug company research, sales, and patterns of use; healthcare providers’ (hospitals, clinics, outpatient centers, physician offices) expenses, processes, billing, and patient information; and insurance company patient premiums and provider reimbursements. She has worked on behalf of biotech companies, early-stage biotech researchers, physicians, and healthcare technology start-ups.

Ruth is the author of the acclaimed book, The Medical Cannabis Primer (2019 In Color).

John W. Hollis

John Hollis has worked in journalism, public relations and marketing for nearly 30 years. He began his career at Mathews & Clarke, a public relations firm serving clients in the semiconductor equipment industry, including KLA Instruments and Applied Materials. He also worked for Copithorne & Bellows, which was acquired by Porter-Novelli, where he spearheaded publicity needs for Hewlett-Packard InkJet and introduced color printing for business and individual consumers. He ghost-wrote for HP CEO Lew Platt and wrote speeches and presentations for general managers, as well as contributed to several profitable divisions including LaserJet, Large Format Printing, eservices and HP servers.

Mr. Hollis earned his B.A. in English at University of California, Santa Barbara, and his M.A. in communication/journalism on a full fellowship at Stanford University. He went on to work as a journalist for Peninsula Times/Tribune and for Newsweek in New York City.

Derek Thiele

Licensed to practice law in California, Washington and Washington DC, Derek’s law practice has an emphasis on business law and litigation.

Thiele, McElligott & Zeni LLP, advises clients on a broad range of transactional business law matters including employment agreements, acquisition and divestiture initiatives, contract drafting and negotiations as well as litigation avoidance and strategic planning.

Litigation expertise includes trial and dispute resolution covering aviation insurance defense, product liability, real estate, personal injury, contract and business disputes.

Derek is also a California real estate broker and is proficient in German. He holds a Bachelor of Science (BS) in Chemistry from the University of Wisconsin-Green Bay and a Doctor of Jurisprudence (JD) from the Santa Barbara College of Law.

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